From uncertainty to clarity.
Turning complex numbers into clear business decisions.
My role is to analyze and interpret the numbers, identify where the money leaks, and build strategies and plans to maximize profitability and take your business to the next level.
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€47.05 million - total revenue generated by my clients in 2024
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8.74% - average net profit margin of my clients in 2024
Who am I?
My name is Andrei Rusu, and I’m a business consultant with over 9 years of experience in management, financial planning, and financial analysis, also specialized as a Certified Business Valuation Expert.
I’ve worked directly with dozens of entrepreneurs from Romania and the Diaspora, across almost all industries. Over the years, I’ve contributed to managing and optimizing businesses with a combined turnover of tens of millions of euros.
What am I doing?
I help entrepreneurs understand their numbers and turn them into strategic decisions. I don’t believe in a universal recipe for success — I believe in adapting financial systems to the specifics of each business so they deliver real and sustainable results.
My goal is to identify critical areas, build clear strategies, and help entrepreneurs take their business to the next level.
I believe every entrepreneur has the potential to transform their business once they truly understand the numbers behind it. That’s why I enjoy engaging directly with entrepreneurs, getting involved in communities where I can bring value, and contributing to the development of Romania’s business environment. I always say “yes” to challenges — because within them lie the greatest opportunities for growth.
When you don’t have clarity over your numbers and don’t fully understand what’s happening in your business, making decisions becomes difficult and the risks increase.
A financial management system tailored to your business allows you to collect and interpret data in real time.
This way, everything becomes clearer and easier to track, and your decisions are based on real information — not assumptions — giving you solid support in organizing and growing your business.
Every step has a clear purpose and a direct impact on your results.
1. Financial Analysis
Provides a clear picture of your business performance and highlights the areas that need improvement.
✅ Analysis of accounting documents
✅ Interpretation of financial indicators
✅ Drafting a concrete action plan
2. Customized Financial Management System
Collects real-time data and monitors your business reality day by day.
✅ Business-specific KPIs & OKRs
✅ Personalized weekly action plan
✅ Your entire business in a single dashboard
According to Frames, in 2025, 82% of Romanian entrepreneurs reported that inflation, declining sales, and tax changes significantly impacted their business.
In a period marked by uncertainty and economic changes, it is essential to know your numbers and have access to real-time data. Well-informed decisions can make the difference, and prioritizing actions today can strengthen your business’s stability and growth.
Here are the most common financial challenges entrepreneurs face:
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Your accountant tells you that you’re profitable, but in reality, you don’t have the cash to pay the bills.
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You think you’re selling enough, but by the end of the month you don’t understand where the money went.
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You look at financial reports like an encyclopedia in a foreign language.
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Financial terminology and accounting documents seem impossible to understand.
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You lack clarity about your business and are forced to make decisions based on instinct. Your accountant provides numbers, but not understanding.
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You don’t understand the numbers and can’t tell if your next decision will grow or jeopardize your business.
Alongside our business partners.
What our collaborators say
“You managed to help entrepreneurs understand this difficult language used by economists and show them that they are capable of grasping the information.”
Ștefan Mandachi
Spartan
“It’s much easier for me to see everything that numbers represent in my business. Every week, I’m up to date with everything I want to know about my business. Now I can adapt things on the go because I have complete transparency.”
Nicolae Potocean
SafeTIM
”The financial management system provided by Andrei Rusu has been a great help. I now have much greater clarity and a concrete financial plan that we can implement right away. Andrei, thank you for your step-by-step guidance — we’re aiming to grow together.”
Ovidiu Florea
LicenteCAD.ro